Already established as Australia’s largest gambling company, Tabcorp continues to find new ways to redefine how their customers consume live racing and sports feeds.
Their influence in the industry stretches well beyond Australia, and their technological innovations are being adopted by other gambling platforms across the globe.
Through their renowned media division, Sky Racing, Tabcorp has adopted the Livelink cloud orchestration and automation platform from United Kingdom-based firm Cerberus Tech.
Tabcorp has ditched previous fibre-based distribution methods to adopt a cloud-based infrastructure that is not just cheaper but more efficient and scalable.
The company is already a leader in the betting and sports broadcasting industry, but the link up with Cerberus cements their position at the top of the food chain.
Livelink’s tech can use Application Programming Interfaces (APIs) as intermediaries that allow software programs to send and receive data, trigger actions and perform tasks automatically.
It is also capable of tracking the performance or status of a system or network in real time to detect issues and deal with them on the spot.
With this tech at Tabcorp’s disposal, they will be able to manage their vast network of live content feeds without breaking a sweat.
A New Era For Betting And Sports Broadcasting
Cerberus Tech’s Livelink platform has the potential to be a massive game-changer for network distributions, not just for Tabcorp but also for the betting and sports broadcasting sector as a whole.
As one of the world’s largest omnichannel betting enterprises, Tabcorp’s access to Livelink gives them the ability to centralise the distribution of their live video content.
When you factor in that it takes care of any operational ambiguities and maximises efficiency, the tech is a no-brainer for Tabcorp and other gambling platforms looking to tap into.
Before Livelink, live content had to be decoded, processed and then re-encoded before viewers could get access. This was cost-effective and needed high-level physical infrastructure, especially for those whose target audience is overseas. By contrast, Livelink is the definition of modern-day innovation.
Thanks to their cloud-native automation, Tabcorp can distribute betting feeds to viewers at home and abroad without having to worry about fibre lines or any complex on-site hardware.
“Our relationship with Cerberus Tech has been instrumental in helping us build a flexible, cloud-based platform for delivering our content at scale,” said Ryan Gray, Manager, Technical Operations at Tabcorp.
“We’re constantly exploring how we can innovate and improve, and Cerberus matched that same energy, which is important to us.
“The company’s responsive approach to development and custom requests has allowed us to address specific operational needs quickly, while Livelink’s API-enabled automation will empower us to achieve greater efficiency in managing our workflows.”
Livelink’s revolutionary tech will be useful for Australian bettors. Reliable horse betting apps will be able to provide high-quality live streams to punters. They will not have to worry about lags or buffers, which enhances the viewing and betting experience.
With Livelink in the mix, fans will be able to track their wagers in real time while watching the races live. This is a game-changer for Aussie sports bettors.
Tabcorp is Eager to Stay Ahead of the Curve
With consumers demanding real-time content, companies are constantly looking at how they can distribute live feeds efficiently without breaking the bank.
This is where Livelink comes in. With the tech at their disposal, Tabcorp has an ace up their sleeve that keeps them two steps ahead of their competitors.
With Livelink, they can meet the growing customer demands by making sure their operations are flexible and scalable. Livelink can also support more than one streaming protocol while automating workflows across complex distribution networks.
Ditching fibre-reliant infrastructure lifts a huge financial burden off Tabcorp. In addition to reduced cost, they don’t have to depend on physical networks, which require high-level maintenance despite producing limited bandwidth.
They now have a scalable, transaction-based cloud model that maximises resources without sacrificing quality in live streaming.
As a welcome icing on the cake, Cerberus Tech recently introduced a gateway agent functionality for Livelink that effectively makes it even more powerful.
The new feature brings more control to edge encoding, decoding and transmission devices while ensuring smooth communication between cloud-based systems and on-site hardware.
That closes the gap between traditional fibre and cloud-based video distribution, making sure Tabcorp maintains full control of their feeds while leveraging the flexibility of cloud tech.
